PROMPERÚ

Challenge: PROMPERÚ needed to maximise its presence at World Travel Market, coordinating not only its own head office team but also a diverse group of Peruvian stakeholders (hotels, DMCs, attractions, and experience providers) each with different objectives, levels of experience, and expectations for the show. This required structured planning and senior oversight.

Role: I led the end‑to‑end coordination of PROMPERÚ’s WTM programme, creating a targeted appointment schedule for the tourism board and securing meetings with the most relevant trade partners in the market (across culture, luxury and adventure). I supported stakeholders in navigating the show and online platform (through group training sessions and 1:1 meetings), and facilitated additional introductions they were unable to secure independently. Alongside this, the team delivered an oversubscribed industry event with Peruvian London-based chef Martin Morales, enabling wider engagement with trade, media, influencers, and key industry figures, really bringing the PROMPERÚ brand to life in London.

Outcome: PROMPERÚ exceeded its KPIs for meetings, connections, and stakeholder satisfaction, achieving strong visibility and impact throughout the show.